Everything should be comprehensibly transparent
Whether fashion or disposable cups - Berlin fashion label Danny Reinke and WEBER Packaging GmbH are committed to even greater transparency towards the customer. In order to make the origin and content of the materials they deal with on a daily basis clearly identifiable to third parties, reliable data is required. But researching this data is a very demanding and above all tedious job.
Laura ‘Line’ Pittana is a stewardess and model. When the Munich-based artist from Künstlerdienst München, the central employment agency for stage, film and TV (ZAV), found out that WEBER Packaging GmbH wanted to book a model for the production of royalty-free press photos for a new type of grass paper cup, she got in touch immediately and got the job.
Laura immediately felt at home in the extremely high-quality collection pieces of the winner of the Mercedes Benz Fashion Week Show Slot 2018 in the category 'sustainable' - the Berlin fashion label Danny Reinke: "These are very expensive pieces," she commented on the feel, the high-quality cloth and its elaborate workmanship.
Haute Couture-Level
“Ja, wir stehen ganz klar für die Hohe Schneiderkunst, die Haute Couture, bei der selbst heute noch alles von Hand gefertigt wird”, erklärt Julien Kelch von ‘Danny Reinke’ auf Anfrage. Die aufwendigen Tüllkreationen vom Laufsteg – Designer Danny Reinke’s liebstes Spielzeug – fänden sich in deren Prêt-à-porter jedoch bewusst nicht wieder. Doch wer es sich leisten möchte, für den lässt Kelch ein Einzelstück auf Mass anfertigen. Ein für einzelne Menschen Realität gewordener Traum. Zuletzt wurde auch Sängerin Helene Fischer von ihm ausgestattet.
As natural as possible
Wherever possible and no restrictions in terms of hygiene or quality are to be expected, Danny Reinke and WEBER always opt for the solution with the best eco-balance. "However, this can also be a product made of plastic at regular production level if the supposed organic alternative is out of the question," says Ingo H. Klett. He is a coffeologist and, as Senior PR Consultant, responsible for corporate communications at WEBER Packaging GmbH.
Danny Reinke and WEBER then each talk about the optimum that one wants to achieve for one's customers. And in the end they prove their sense of reality and sincerity. Stephan Weber, Managing Director Sales: "Many apparently 'green' solutions are often not yet an alternative because the materials on which they are based lack very important properties.
And since hardly any food retailer & Co. could make any concessions in terms of hygiene, practicality or individual material properties that are important to them, such as suitability for microwave ovens, freezers or other applications, many of these materials still lack that certain something to replace the previous ones.
Most sustainable food packaging ever
The grass paper cups Graspapierbecher, the WEBApouch Obst- und Gemüsebeutel ‘OK compost HOME’ and the WEBAseal Menüschalen aus Holzstoff are now a triumvirate of the most optimal properties for nature and users alike.
Those who find that even this is not enough are encouraged to switch to pure reusable systems. Unfortunately, however, in most cases these systems do not yet work - due to bad human habits and extremely low return rates. We at WEBER therefore advise you impartially and sincerely about your options.