DHBW student Noemi Gerhäusser is completing a dual course of study at WEBER Packaging GmbH. Photo: mattstark.de for © WEBER Packaging GmbH, 2018
Thinking about the human being
How much influence do we have on the environment and nature?
A few weeks ago, our employee Noemi Gerhäusser modelled with a professional team in tow: At Botanischen Obstgarten Heilbronn at 36,5° Celsius a series of motives around the natural fashion of the Berlin fashion designer and label Danny Reinke on the occasion of the introduction of the novel Graspapierbechers.
Advertising photographer Matthias Stark from Heilbronn understood in an excellent way how to realize the photographs in the so-called editorial style. Motifs that are primarily used to illustrate editorial articles as in this case.
But besides all the joy of the successful teamwork, the seriousness of life was not neglected either: The probably most sustainable coffee to go cup at present gave enough reason to think about people.
Due to its raw material content of grass or hay, its production already emits much less carbon dioxide and consumes far less water and energy. Reason enough for us to draw attention to this product.
The beautifully watercoloured design of the cup, which reminds us not least of fresh blades of grass, was created by our employee, the designer Marina Brockhoff.
Natural fibres in fashion and product design
The fashion industry is one of the pioneers when it comes to dealing with topics such as recycling, upcycling or circular cycles.
Fashion designer Danny Reinke from Berlin therefore cooperates not least with us, WEBER Packaging GmbH, and provided some high-quality collection pieces from his collection 'A breath of nihilism' for the photo production with the innovative cup.
Similar to us at WEBER Packaging GmbH, he is also looking for ways and means of using raw materials in terms of cloth and fabrics that have as little or no impact on the environment as possible.
credits
PUBLISHER © WEBER Packaging GmbH, 2018
MODEL Noemi Gerhäusser
MAKE-UP ART & HAIRSTYLING Denise Bassler, www.dbmakeupartist.com
DESIGN Danny Reinke, www.dannyreinke.de
PHOTOS Matthias Stark, www.mattstark.de
ART DIRECTION Ingo H. Klett
LOCATION Botanischer Obstgarten Heilbronn, www.botanischer-obstgarten.de