Model Laura ‘Line’ Pittana discovers in Munich the Graspapierbecher.
Photo: christinakapl.at for © WEBER Packaging GmbH, 2018
Everything should be comprehensibly transparent
Whether fashion or disposable cups - Berlin fashion label Danny Reinke and WEBER Packaging GmbH are committed to even greater transparency towards the customer. In order to make the origin and content of the materials they deal with on a daily basis clearly identifiable to third parties, reliable data is required. But researching this data is a very demanding and above all tedious job.
Laura ‘Line’ Pittana is a stewardess and model. When the Munich-based artist from Künstlerdienst München, the central employment agency for stage, film and TV (ZAV), found out that WEBER Packaging GmbH wanted to book a model for the production of royalty-free press photos for a new type of grass paper cup, she got in touch immediately and got the job.
Laura immediately felt at home in the extremely high-quality collection pieces of the winner of the Mercedes Benz Fashion Week Show Slot 2018 in the category 'sustainable' - the Berlin fashion label Danny Reinke: "These are very expensive pieces," she commented on the feel, the high-quality cloth and its elaborate workmanship.
Haute Couture-Level
“Ja, wir stehen ganz klar für die Hohe Schneiderkunst, die Haute Couture, bei der selbst heute noch alles von Hand gefertigt wird”, erklärt Julien Kelch von ‘Danny Reinke’ auf Anfrage. Die aufwendigen Tüllkreationen vom Laufsteg – Designer Danny Reinke’s liebstes Spielzeug – fänden sich in deren Prêt-à-porter jedoch bewusst nicht wieder. Doch wer es sich leisten möchte, für den lässt Kelch ein Einzelstück auf Mass anfertigen. Ein für einzelne Menschen Realität gewordener Traum. Zuletzt wurde auch Sängerin Helene Fischer von ihm ausgestattet.
As natural as possible
Wherever possible and no restrictions in terms of hygiene or quality are to be expected, Danny Reinke and WEBER always opt for the solution with the best eco-balance. "However, this can also be a product made of plastic at regular production level if the supposed organic alternative is out of the question," says Ingo H. Klett. He is a coffeologist and, as Senior PR Consultant, responsible for corporate communications at WEBER Packaging GmbH.
Danny Reinke and WEBER then each talk about the optimum that one wants to achieve for one's customers. And in the end they prove their sense of reality and sincerity. Stephan Weber, Managing Director Sales: "Many apparently 'green' solutions are often not yet an alternative because the materials on which they are based lack very important properties.
And since hardly any food retailer & Co. could make any concessions in terms of hygiene, practicality or individual material properties that are important to them, such as suitability for microwave ovens, freezers or other applications, many of these materials still lack that certain something to replace the previous ones.
Most sustainable food packaging ever
The grass paper cups Graspapierbecher, the WEBApouch Obst- und Gemüsebeutel ‘OK compost HOME’ and the WEBAseal Menüschalen aus Holzstoff are now a triumvirate of the most optimal properties for nature and users alike.
Those who find that even this is not enough are encouraged to switch to pure reusable systems. Unfortunately, however, in most cases these systems do not yet work - due to bad human habits and extremely low return rates. We at WEBER therefore advise you impartially and sincerely about your options.
APPELL
We, WEBER Packaging GmbH, welcome every tip on new materials or methods that we are not yet familiar with. And which have an even better ecological balance. Because only with such input can we become better day after day.
As a specialist trade für food packaging (Lebens-Mittel) we are "married to no one" in Swabian and can act in the best interests of our customers. Speak, telephone or write to us!
At KONTAKT Menüseite you will find all contact details.
Natural fibres in fashion and product design
The fashion industry is one of the pioneers when it comes to dealing with topics such as recycling, upcycling or circular cycles.
The high-quality collection pieces provided by fashion designer Danny Reinke from Berlin are from his collection 'A breath of nihilism'.
In addition to its cooperation with the Danny Reinke label, WEBER Packaging GmbH will soon be increasingly involved in the keeping of honey bees, exchanges with pioneers in the eco-fashion scene and its own composting trials.
So you can be curious.
CREDITS
Publisher © WEBER Packaging GmbH, 2018
MODEL Laura ‘Line’ Pittana
MAKE-UP ART & HAIRSTYLING Denise Bassler, www.dbmakeupartist.com
DESIGN Danny Reinke, www.dannyreinke.de
PHOTOS Christina Kapl, www.christinakapl.at
ART DIRECTION Ingo H. Klett
LOCATION Fotostudio Christina Kapl sowie outdoor in München