Fill it up, press the green start button... done! Photo: mattstark.de for © WEBER Packaging GmbH, 2017
WEBER Packaging GmbH last presented a complete process sequence for coffee roasting in its own bakery at the Stuttgart trade fair as part of südback 2017. New from January 2018 is a 3 days long workshop, by Bundesakademie des Bäckerhandwerk. Since the successful reopening of a branch of the Hirth Bakery in the Kochendorf district of Bad Friedrichshall, Yvonne Scherer has been beaming all over her face: there at Rathausplatz 6, the now 26-year-old master baker is branch manager of Hirth's BrotCafé.
There in the flagship store of the Hirth Bakery she has been roasting selected speciality coffees with great passion ever since. Her boss is Johannes Hirth junior, also a master baker and member of the German national bakery team. Most recently, the Südwestrundfunk (SWR) was praised by him as the protagonist of the Wildbakers attentive - a duo, which scores with experience baking courses, rebellious YouTube™ videos and as book authors for the time being particularly in the Baden-Wuerttemberg language area.
My bakery. My coffee. My brand.
Together with his branch manager Yvonne Scherer, he now also produces his own speciality coffee: Cafe créme and espresso from El Salvador, which transports nuances of red berries, a touch of citrus and chocolate in its aromas.
Johannes Hirth junior markets this new unique selling point as a bakery very successfully under his own label as a private label in the Heilbronn-Franconia region:
"If you want to emulate me in this, from now on there is a very good seminar for you: At the end you will leave it with your own, self-composed and roasted coffee brand!
workshop
From Monday to Wednesday, 22 to 24 January 2018, the first three-day "Intensive seminar for bakeries and pastry shops: Your own coffee - roasted yourself" offered by the Federal Academy of the Bakery Trade in Weinheim.
The course, which was conceived together with the Coffee Consulate in Mannheim - probably Germany's most important coffee school - includes live roasting on a SOLAR-II coffee roaster from the sales department of WEBER Packaging GmbH, which supports the Bundesakademie as a partner. Because of the academy's regional proximity to the Coffee Consulate, part of the academic training will also take place there.